This award recognises using a digital marketing campaign to market affordable housing products.
It has been split into four sections, where entries can be stand alone for any one or a combination of any of them.
Judges will be looking for a unique application that provides customers with excellent information on their enquiry and will look at the user experience and ease of navigation, where appropriate:
- Creative delivery
New design and interactive propositions that help build a brand and provide a unique user experience. Can be across one or multiple channels such as web, mobile, email, social networking.
- Online/websites
Innovative website approach and tactics that have measurably improved audience reach, interactions and conversions compared to more traditional web offering.
- Social media marketing
Effective ways of finding and building an audience/community using social media.
- Mobile Marketing
Innovative and effective ways of reaching, engaging and converting target audiences using mobile apps, the mobile internet, SMS marketing and QR codes.
Please answer in a maximum of 1,500 words in total
Please ensure your entry also includes the following where applicable:
- Live links – please list URL or provide other access requirements in order to see it working
- Screen shots of digital work in context
- Case study evidencing the impact on customer interaction and the ‘user journey’
- Evidence of improvement of customer enquiries using above platforms
- An image to use for Awards publicity
- Company logo/s
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