6 September 2019

Focus Group were the winners of the Best Creative Agency award at the National Housing Awards 2019.

The three arms of the Focus Group; Focus, Focus Experiential, and Focus on Media have come together this year and redefined the expectations of integrated marketing agencies. With the ability to cover all stages of the customer journey and the power of personas influencing how the company is able to work, the Focus Group is elevating the way marketing agencies operate and leaving the competition behind.

Keeping the longevity of the work in mind, Focus as a brand prides itself on being able to produce work that not only improves the customer journey but that sticks with them after that journey has ended. From carefully conducted research at every stage to beautifully-designed interior spaces and an array of collateral that ties the whole project together, the work that Focus produces is all centred on the customer experience and helping their clients to form meaningful connections with each customer that walks through the door.

The synergy of the Focus Group allows them to deliver successful and detailed projects that sit across a range of industries. Barking Riverside, Rochester Riverside and The Gallery are just three examples of the new formula that is benefitting Focus’ clients by breaking records and securing sales.

Judges' comments

An impressive entry.... and a very clear winner. They gave solid examples across three developments, all with gratifyingly different approaches. All three developments have sold well, with thoughtful campaigns that highlighted the unique nature of each scheme. We loved the art project in Camberwell and the commitment to create a marketing suite that could have another use after it was finished with at Rochester Riverside (and the little touches like a kids area, which is a good response to careful understanding of the target market). They have engaged well across all media, from print to social along with e-shots - all avenues are well explored. No wonder their clients are so happy!

Winner: Focus Group

Focus is a fully integrated marketing agency providing multi-channel creative solutions with a key goal – to help their clients make a more meaningful connection with their customers. With over 70 like-minded individuals all working together, they provide expert creative marketing to the property sector and beyond.

Best Creative Agency 2019: Focus Group