Top Tips

It can be hard to know where to start when writing an award submission, let alone what will make it stand out from all the rest so here’s our top tips for making a winning entry…

What makes a winning National Housing Award entry?

  • Visual examples really help entries come to life. Perhaps add screengrabs, photographs or floor plans to back up your words
  • Be explicit – remember the judges don’t know anything about your project so try not to assume knowledge
  • Ask a colleague or friend to check your entry and ask for honest feedback – they may spot a mistake or help you to highlight the key points
  • Ask someone who has been directly involved in the scheme or campaign to help write the entry – their knowledge and enthusiasm will shine through
  • If you make a statement, make sure you have the evidence to back it up
  • For scheme-based entries you will need to illustrate how complete/part completed your scheme is and the scale of the project
  • Try to include first hand testimonies
  • Think about who will be judging the awards
  • Ensure that your submission answers the criteria for the award you’re entering using the required number of words
  • Remember to follow the rules
  • Make sure your submission is in clearly written plain English – and don’t forget to spell check!


Want to know how to make a winning entry? Watch this video to see our judges’ top tips…

NHA video

“We are extremely proud to have been commended by the prestigious National Housing Awards for our ‘Plaistow & Proud’ marketing campaign. Our passion for helping first time buyers inspired the campaign, which included a strong brand identity and offered buyers a taste of the ‘Proper East End.’ To have our hard work recognised as best in the sector is a fantastic achievement for Peabody and has motivated us to continue delivering innovative marketing campaigns.”

Andrew Peglau, Marketing Manager, Peabody