This award recognises excellence in marketing a solely shared ownership development.

Don't forget to include the following in your entry:

  • Examples of marketing materials (online/print)
  • Links to offline marketing tools
  • Demonstrate sales success with data
  • An image to use for awards publicity
  • Company logo/s
  • Postcode of the project being marketed

The judges will be looking for

Housing providers that have successfully met some or all of the criteria below, demonstrating:

  •  The original marketing objectives and how these were achieved, including demonstrating innovation in attracting people into home ownership
  • Creative delivery of new design and interactive propositions that help build a brand and provide a unique user experience. This can be across all channels including print, web, mobile, email, social networking and may include effective ways of finding and building an audience/community using social media.
  • A market-led approach; a true understanding of the target market(s), customer needs and wants and how these were met. Metrics must be provided.
  • Evidence of a fully integrated marketing campaign and what off- and online marketing tools you use. Metrics and cost of each must be provided.
  • Examples of marketing collateral, why and how they were used, and what your cost benefit analysis is.
  • Evidence of return on investment including statistics/metrics on what worked.

Please answer in a maximum of 1,000 words in total 

Enter the NHAs

Celebrate your work and join us at the housing event of the year.