Best Marketing Campaign

SPONSOR

Resource

SHORTLISTED

  • Hyde: Heron Fields, Sittingbourne
  • Lovell Homes: Trinity Walk
  • Metropolitan: Marketing Aldgate Place, a MAP for success in E1
  • Notting Hill Sales: Traders’ Quarter at Royal Wharf
  • Oracle Group and The Media People: Shared Ownership Week 2016
  • Peabody: St John’s Way – Live Life Your Way

HIGHLY COMMENDED

This award recognises excellence in marketing all affordable housing products.

Judges will be looking for housing providers that have successfully met most or all of the following criteria:

  • Outline the original marketing objectives and how these were achieved, including demonstrating innovation in attracting people into home ownership
  • Demonstrate a market-led approach; a true understanding of the target market(s), customer needs and wants and how these were met. Metrics must be provided
  • Provide evidence of a fully integrated marketing campaign and what off and online marketing tools you used, including demonstration metrics and cost of each
  • Provide examples of marketing collateral, why and how they were used and what your cost benefit analysis is
  • Provide evidence of return on investment including statistics/metrics on what worked.

Please ensure your entry includes the following:

  • Examples of marketing materials
  • Links to offline marketing tools
  • Demonstrate sales success with data
  • An image to use for Awards publicity
  • Company logo/s
  • Postcode of the project being marketed

 Please answer in a maximum of 1,000 words in total