Best Marketing Campaign

SPONSOR

Resource

SHORTLISTED

  • Catalyst – Kilburn Park
  • East Thames – Quality Homes Made Affordable
  • The Hyde Group – Spring at Stonebridge Park
  • Notting Hill Sales – Royal Albert Wharf
  • Peabody – Upton Village

This award recognises excellence in marketing all affordable housing products.

Judges will be looking for housing providers that have successfully met most or all of the following criteria:

  • Outline the original marketing objectives and how these were achieved, including demonstrating innovation in attracting people into home ownership
  • Demonstrate a market-led approach; a true understanding of the target market(s), customer needs and wants and how these were met. Metrics must be provided
  • Provide evidence of a fully integrated marketing campaign and what off and online marketing tools you used, including demonstration metrics and cost of each
  • Provide examples of marketing collateral, why and how they were used and what your cost benefit analysis is
  • Provide evidence of return on investment including statistics/metrics on what worked.

Please ensure your entry includes the following:

  • Examples of marketing materials
  • Links to offline marketing tools
  • Demonstrate sales success with data
  • An image to use for Awards publicity
  • Company logo/s
  • Postcode of the project being marketed

 Please answer in a maximum of 1,000 words in total